71% of businesses have a website in 2023 and there are around 1.13 million websites live by now per Forbes.
It’s time to stake your claim for the business on the web if you haven’t yet! You open the gateway of opportunities for growth as you go online. Websites help you raise brand awareness, reach a wider set of audience, and build trust and credibility. And, the best of everything you can track your growth and performance in real-time. This helps you improve your services, learn more about your customers and give your services at your best.
Unlike the old days, plain HTML sites or typical blogging platforms don’t work well for businesses any more. If you want to position yourself as a thought leader in your industry, you need to portray yourself on the web as one. That’s where the role of professional web designing services comes in. Website designers not only create a visually appealing and functional website but also support you in other aspects of your business’s online success like SEO, marketing, branding, and so on.
If you’re serious about growing your business, then you need a website that is designed to convert visitors into customers. A professional web design agency can help you create a website that does just that. Anyone wanting to uplift their customers’ digital experience, this guide is for you.
From design inspirations to tips for exploring, selecting, and hiring a web design company, we will cover everything here.
Tips for Choosing Right Web Designing Services for Your Business
Identify & List Your Requirements
If you are moving your business from the brick-and-mortar store to the digital world, you may already know your offerings. But, if you are starting from scratch, you will need a lot of groundwork here. From ideation to implementation, a lot of change happens in business. If you are selling products you may consider transportation as a factor for bulky items. If selling food items, it can be the shelf life as well and if offering services online it can be the manpower required. So, you need to consider all these factors in advance when deciding on the kind of website that can serve your business idea.
Your offerings will help you learn more about your industry niche, and competitors (both local and global), analyze their websites and how they’ve portrayed their offerings. It will give you clarity on the different features you want in your website. Also, you will get design ideas, an understanding of industry jargon, get a pick of language for your site. Making your notes of all this information creates a list of your requirements.
Decide your budget
Making a website live needs the expertise of several professionals like web designers, web developers, testing experts, content writers, graphic designers, and a few more. So, you need to decide whether you count on multiple resources and manage them on your own or outsource your requirements to a website designing company. Hiring freelance web designers and other resources can be cost-effective when starting from scratch, but you need to manage all the resources on your own.
Counting on website development for web designing services can put your entire project in autopilot mode. However, hiring an agency will need a bit more budget yet will keep all the operations aligned. Check your finances, the resources required, and the range that you can afford for professional designing services. If you have no clue about the investment required, you can request a free quote from some of the design agencies you find online or in your region.
Learn about Experience and Expertise
Whether hiring individual resources or web designing agencies, check for their web designing experiences. You can enquire about the industry verticals they’ve worked for and their expertise. If you connect with any agency which has expertise in local brands, they can be the right fit to grow any local business like a bakery, salon, etc.
On the other hand, businesses that have worked with renowned brands can add more value to large and enterprise-grade businesses in terms of industry trends and strategies. Your alliance with some agencies can also be helpful for you to bring in some quality network connections from the same domain. Also, keep in mind that experienced web designing agencies will issue the quote per their expertise in the industry.
Check their Client Portfolio & Service Portfolio
Mostly all the web designing agencies talk about their previous clients on their websites. You can explore the site of your shortlisted companies and check for their case studies. Though you won’t find the client’s name in some cases where brands are maintaining NDA norms. However, it gives you an idea about the client’s problems that they’ve resolved and the results obtained so far.
Additionally, you can check the company’s service portfolio to know all of its offerings. Let’s say you hire a web designing agency, which offers marketing services, app development, and a few other services. If you have a good association with the company, you can outsource your other business requirements to them as well.
Website Development Tools & Tech Portfolio
Professional web designers own expertise in a wide range of tools and supporting technologies for web designing and web development. You can enquire about the tech stack they will use throughout the designing process. Let’s say, UI/UX designers happen to use Figma, Adobe Suite, or other tools. To manage your content, web designers will use Content Management Systems (CMS) like WordPress, Drupal, etc. To set up online stores for businesses, there are ecommerce platforms like WooCommerce, Magento, Shopify, etc. Most web design agencies mention their tech portfolio as well on their site. If they haven’t, you can ask for the details and get your queries answered by the team.
Reviews & Recognitions
Client reviews and testimonials are often a measure of the good services offered by the companies. Also, you can check for the recognition they’ve acquired for their work from award agencies in the IT domain. Relying on award-winning agencies for web designing services or any other services proves to be a lot easier than judging the others based on the work solely.
Get Web Design Inspirations
It’s the first look of your website, loading speed, and simplified navigation that can make the user stay or leave your site instantly. When several businesses like yours are already on the web, it’s tricky to make people stay on your digital outlet, answer their queries, and convert them to your customers. That’s why your website needs to stand out of the pool of the website already live on the web.
In this mobile-first era, web designing is not only for web users anymore. Your website needs to be responsive across all the standard screen configurations. Whether a web design agency gives you suggestions for the themes or you explore and like any on the web, do check whether it is a mobile website design or not. Here we will list some of the sites from where you can grab web design ideas for your business site.
- SiteInspire – Search for the collection of website designs by Style, Type, Subject, and Platform, and make your collection simply by creating your free account.
- Awwwards – Take a look at award-winning design inspirations here vetted by a jury of renowned web design specialists.
- CSS Nectar – Vetted by a design expert, here you will find design inspirations per category of your business, features, colour, and country.
- Behance – Here you can find the portfolios of professional web designers by visiting their web design discover page.
- Designspiration – Get a Pinterest-style scrolling design & photography feed to enrich the look and feel of your website.
You can explore these sites for design inspiration and connect with agencies like WeDoWebApps to help you with professional web designing services. We are a website design company in Toronto with more than a decade of experience serving businesses globally across all domains.
Contact us today for a quick and free consultation!